| Luxurious Furniture, Affordable Prices,
All at Hickory Furniture Mart
Charlie Chaplin, the silent film star who savored the good life in this nation and abroad, said, “The saddest thing I can
imagine is to get used to luxury.”
There are millions of present-day consumers who agree with Chaplin. Consequently, they enjoy and appreciate gracious
and luxurious living around the clock in homes with furnishings from top-of-the-line manufacturers represented throughout
the showrooms at Hickory Furniture Mart.
Their homes – carefully appointed with just the right furniture and accessories – speak volumes about who they are,
their accomplishments and their aspirations. Like Chaplin, these consumers savor luxury and the home environment
they have created, and they are not willing to compromise on quality. This is important in an era in which home
entertaining has increased dramatically but is less centered around dining tables and living rooms. Informal entertaining
in “bonus rooms” gives friends and business associates freer rein to enjoy the host’s home and to form an impression of
the host’s complete persona.
At Hickory Furniture Mart, consumers find “affordable” luxury – furniture that excites the eye, provides comfort and
convenience, and, if they like, makes a statement. The Mart, housing more than 100 factory outlets, stores and galleries
representing 1,000 premier manufacturers, is the ideal venue for that person who is weary of what is ordinary and
aspires to a more personal, upscale lifestyle.
Shopping any of the outlets, stores and galleries means quality, value and affordable luxury. Mention names like Baker,
Century, Drexel Heritage, Henredon, and Mitchell Gold +Bob Williams, and your friends will know you chose from
among the very best.
Major furniture manufacturers, such as Baker, Bernhardt, Drexel Heritage, Henredon, Kincaid, Lexington and
Thomasville, have created lines that by celebrity branding –Donald Trump, Bob Timberlake, (Arnold) Palmer Home, Liz
Claiborne, Ralph Lauren, Tommy Bahama, Walt Disney Signature, Martha Stewart Signature, Laura Ashley, Ernest
Hemingway, and Vera Bradley – instantly create a quality reference point for their products, yet are not budget busters.
They have followed a trend in American marketing toward providing both luxury and bragging rights for a broad cross
section of consumers who are financially able and want to enjoy both the comforts and benefits of success.
There are many notable examples, especially in the auto industry. Hummer is a brand that recognized the potential of its
status product and packed its showrooms with a wide range of consumers with plenty of expendable income but budgets
that would not accommodate the original $140,000 H-1 model sticker price. It dropped back and offered the H-2 model at
$60,000 - less than half the price of the H-1 model. Then less than a decade after the Hummer first created shock and
awe on American highways and in driveways in gated communities, Hummer introduced the H-3 model with a sticker
price of about $29,995 – which was much more affordable. Cadillac, BMW, and even Mercedes have taken advantage of
their brands and created models that offer affordable luxury to a wider range of consumers to whom brand, quality and
luxury are of utmost importance.
The noted American architect Frank Lloyd Wright, who never compromised on quality, said, “Give me the luxuries of life
and I will willingly do without the necessities.” Offerings and prices at Hickory Furniture Mart, whose showrooms are
stocked with the finest furniture in America, can transform a lifestyle from ordinary to extraordinary and make luxuries
affordable at little or no sacrifice.
Take leather furniture, for example. Many consumers have long equated leather with luxury and, unfortunately, top-tier
prices. Not true at Hickory Furniture Mart where showrooms carry an amazing array of leather furniture, such as club
chairs, sofas, recliners, ottomans, and banquettes at prices often less than half of those at other venues – and all under
one roof. These pieces, artfully combined with fine rugs from Naja Oriental Rugs, Unique Oriental Rugs & More by
David and Ziba Oriental Rugs can provide a warm, traditional, old - money look for a fraction of what one might expect –
affordable luxury at its best.
Then there are luxurious cutting-edge, often Italian-designed furniture and accessories at Reflections Contemporary
Furniture Gallery, as well as other showrooms throughout the Mart that buzz with energy for customers who want their
lifestyles and furnishings to say what they feel.
Hickory Furniture Mart has guest services representatives at each entrance. Showroom sales personnel know their
business and are respectful of customers. Once greeted, you are left to look and proceed at your own pace. |
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